White Paper Updates, Posted on the Members Page :

Now you can utilize a personalized, relevant, cross-media approach in your marketing communications with Xerox Advanced Marketing Services.

Our cross-media solutions effectively target your audience to deliver both higher audience response rates and better return on your marketing investment.

1:1 Mobile Campaign Pro further enhances both response rate and return on investment (ROI) by leveraging communications through a mobile device. By incorporating QR codes or MS tags, 1:1 Mobile Campaign Pro enables you to achieve faster response times and a higher level of engagement with the target audience. You can also incorporate digital content such as social media sites, videos or special web-based offers with this solution.

Marketing Intelligence Portal

Now there’s a better way to know what’s working—and what’s not—in each marketing communications campaign you produce.

The Xerox Marketing Intelligence Portal (MIP) gives you access to analytics, reporting and Return on Investment (ROI) calculators for individual campaigns with just a click of a button. You can use this valuable knowledge to make more informed decisions that maximize return on investment for every campaign you produce.

Designed to measure, manage and analyze the performance of campaigns executed through Xerox® Advanced Marketing Services, this solution arms you with the specific data you need to act as a data consultant to your customers. You’ll have the credibility to provide expert advice relative to strategic and tactical adjustments that enhance campaign effectiveness. In doing so, you raise your own profile to that of an experienced marketing services provider, delivering a level of personalized service that distinguishes you from your competitors.

Take a “just the facts” approach to optimizing your marketing investments

Web-to-Print Solutions

Now you can establish a robust web-to-print presence and provide in-demand, high-value personalized marketing documents to your customers with minimal investment of money or time.

In a marketplace flooded with Web-to-Print products and services, Xerox Advanced Marketing Services Web-to-Print Solutions offer you an exceptional opportunity and value. Based on a Software-as-a-Service (SaaS) model, we host, support and maintain your storefront for you while seamlessly providing value-added document services. Through this model, your customers can conveniently order the sophisticated personalized documents they want, 24/7. You will position yourself as a respected marketing services provider while growing your business and attracting new customers. And you can do all this for a monthly fee, rather than having to seek out highly skilled resources or incurring the substantial licensing fees and expenses associated with trying to do it yourself. Further, our Web-to-Print solution is highly extensible, enabling the integration of the document customization workflow into existing e-commerce solutions—thereby enhancing prior investments in your web presence rather than rendering them obsolete. Establish your Web-to-Print presence and deliver high-value personalized documents—at a price that works for you.

We take a two-pronged approach to helping you develop your digital business and produce more jobs. We offer support and assistance at the level that works for you. If you prefer a “do it yourself” approach. Xerox Profit Accelerator Digital Business Resources offer you over 100 printer and electronic tools, kits, templates and guides to use to build your business. If you prefer more support. Like many of our customers, you may not have the time to focus on business development yourself. That’s why we offer Xerox Business Development Services, delivered to you on an affordable fee basis by Xerox® Business Development Consultants and a network of external industry experts. Now we offer Xerox® Advanced Marketing Services, a significant addition to our Business Development Services. They provide you with an accessible entrée to high-value, high-volume applications. With Xerox® Advanced Marketing Services, you will expedite delivery of in-demand services to your customers in a way that meets their timelines and stays within your budget. Because we offer such a broad range of resources, we can provide you with flexible levels of support, from guidance and ideas to expert virtual personnel and more, depending on your needs. We help you capture lucrative digital opportunities through our business development support. With so many options available to you to grow your business, at a pace that suits you, the choices and the opportunities are all yours.

Production Systems Portfolio

Accelerate your digital print business with Xerox solutions.

Business is looking up. Digital printing is an immense and growing market, providing you with the opportunity to enhance your business by producing short runs more efficiently, and offering new applications and services never before possible. We call this the New Business of Printing and we're here to help you make the most of it.

Connect with new applications.

Understand and take advantage of the potential for new applications—whether you’re just getting started in digital printing or ready to expand your current digital capabilities. We'll help you produce cost-effective short runs, faster turnaround jobs, and customized and personalized communications that result in response rates never before possible. Which applications should you focus on? It depends on your clients, but the ones that offer the greatest opportunity for growth are:

Collateral—create powerful, compelling marketing materials, both static and personalized, that increase brand affinity and sales—and make them available 24/7.

Books & Manuals—print short runs economically to meet specific publisher needs, including course packs, trade books, technical manuals, and photo books.

Direct Marketing—help your customers achieve greater response rates through highly targeted, relevant direct mailings that address their individual interests and buying behaviors.

TransPromo—leverage variable data printing to add personalized customer promotions to monthly transactional documents, and virtually guarantee they will be read.

Specialty—drive new business with emerging applications such as photo specialty products and digital packaging, or add specialty imaging for increased document security.

Connect with opportunity.

To help make the most of the digital printing opportunity, we listen to your needs and work with you to find the right technology, the right workflow, and the right business model to maximize the benefits to you and your business:

The Right Business Model—leverage our vast experience helping thousands of customers build successful digital printing businesses with our industry-leading Profit Accelerator portfolio of business development tools and resources.

The Right Workflow—connect with customers, reduce costs with automation, and enable new revenue t  through expanded applications  with our FreeFlow^® Digital Workflow Collection.

The Right Technology—choose from the widest array of digital production printing technology, including cut-sheet black and white, continuous feed, full color, highlight color, and wide format systems.

Your workflow needs are unique to your business.

Your workflow solution should be, too.

We’ll customize a solution that’s right for you. Your workflow includes everything you do in your business every day to move jobs in, through, and out the door. When it comes to addressing your business’ challenges, your workflow is the perfect place to get the greatest return. The Xerox FreeFlow Digital Workflow Collection is an extensive portfolio of tools that will accelerate your business with a custom-blended, streamlined workflow created to fit your unique business needs.

by: Susan Kelly VP of Xerox Enterprise Marketing Services

email me for the full whitepaper

Phase One. Collection

—To overcome any marketing organization silos, the first step is to collect, catalog, and centralize the management of your data and digital assets, including brand assets and identity materials, marketing collaterals, logos and real-time marketing data coming in from the field. Centralized digital repositories with clearly established access rules and controls are essential for success. Successful companies typically support one-time initiatives designed to create centralized libraries for their most frequently used and valuable marketing assets. All the work and investment required for this phase will pay dividends later by providing a
strong foundation for business intelligence that will benefit the entire enterprise.
 

Phase Two. Collaboration

—Once your marketing assets and customer data are easily accessible in a secure, searchable virtual repository, it’s much easier to facilitate collaboration between outside agencies and internal marketing groups. By setting up easy-to-use portals linked to your repository, you can streamline creative development, accelerate the approval process and improve program management. These portals are effective tools for improving collaboration inside your organization and with other internal and external groups. Improved collaboration, in turn, helps marketing executives reduce cost overruns, maintain brand consistency, resolve version control issues, avoid launch delays and address other signs of operational inefficiency. Portals also help marketing organizations access real-time feedback from the field, respond quickly to problems and opportunities, and work closely together with development teams on the creation of new, market-driven products and services.
 

Phase Three. Convergence

—Digital media convergence is creating new communication channels available to marketers. For example, personalized URLs (or “pURLs”)—which integrate email campaigns with direct marketing initiatives—are designed to lead customers to personalized Web sites. These Web sites help companies gather customer data and feedback that they can use to refine targeting and messaging. Personalized URLs are a great example of how you can merge two or more media components into a single campaign to provide a much more effective way to target, connect and dialog with customers and prospects. To take full advantage of the potential of digital media convergence, you need a cadre of clear-cut business rules designed to maximize content reuse, your digital assets inventory and your CRM data investments. You also need to create digital templates, activate digital composition tools and adopt a structured approach to authoring and design for routine marketing collaterals and other applications. The simple fact is, you have to have these rules and templates to get the full power of data-driven targeted marketing and build an efficient, results-oriented marketing organization.

Phase Four. Connectivity

—By combining the automation of key processes like creative development and demand management with shared access to data and digital assets, it’s now possible to integrate marketing on an enterprise-wide basis. Suddenly, all of your isolated data systems and legacy archives come together into a comprehensive source of accessible, accurate, up-to-date customer data. Access to this information improves lead management and acquisition efforts as well as your customer retention and loyalty programs. In addition, you can develop digital portals to improve communication with other stakeholders, including the sales force, key channels and customers. This new level of connectivity brings the goal of closed loop marketing within reach. You can also connect your marketing automation systems and repositories with existing technologies designed to manage customer relationships and facilitate enterprise resource planning. All of these steps will help you sharpen your customer focus, optimize your marketing efforts and generate a better marketing return.

Email me for details on the app and where to download....